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CREATING THE DIGITAL FAMILY SUPPORT VILLAGE
 

Create Meaningful Connections With Modern Families

We help brands build authentic relationships with parents through the moments that matter most.

Every partnership must answer yes to: "Does this make a parent's day better?" If this alings we would love to hear from you.

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In Progress Investor Deck (via email)

Real partnership activations that deliver impact

Imagine partnerships that families actually welcome.

Parents are exhausted and saturared by the influencer culture. They can't tell if that "life-changing" product actually works or if someone just got paid to say it does. They've been burned by #ads disguised as advice, and they're done with it.

We're building something different: Expert-designed, every day parent-tested partnerships where the value is real, measurable, and never hidden behind a hashtag.

Who we work with

We collaborate with organisations committed to making early years easier for every family.
Brands & Media
Brands & Media

Toys • Books • Audio • Family Retail • Kids Entertainment

Creating meaningful connections between trusted brands and modern families through authentic support, not interruption.

Public Sector
Public Sector

Family Hubs • Councils • Libraries • Children's Services

Delivering evidence-based support at scale, bridging the gap between professional guidance and family needs.

Non-Profits & Trusts
Non-Profits & Trusts

Early Years • Literacy • Mental Health • Play

Amplifying the impact of vital third-sector work through daily family touchpoints.

Employers
Public Sector

Family Benefits • Working Parent Support • Employee Wellbeing

Helping companies support their staff through the intense early years, reducing burnout and increasing retention.

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how it works

How we work with brands

We create thoughtful partnerships that families genuinely value. Every collaboration is expert-designed, parent-tested, and carefully integrated to enhance rather than interrupt family moments.

Co-create

Co-create "in-app" family moments

co-branded “Moments” Packs / Quests (e.g., Bedtime Calm, Transition Tricks, Outdoor Play Sparks) linked to developmental milestones that live in our Library.

In-box / On-shelf QR → Matching Quest

In-box / On-shelf QR → Matching Quest

a scannable card that launches a screen-free activity matching your product, introducing a novel experience.

Digital activations/placements

Digital activations/placements

a plug-and-play, screen-free activation that puts your new product/toy/movie into families’ routine.

Research & Evaluation Pilots

Research & Evaluation Pilots

A/B or geo-split tests to quantify brand lift, sales incrementality, and family impact.

Community and connection are the new media buy

Imagine a partnership parents thank you for. Your brand appears inside Play Moments with do-together prompts that calm the evening and build language and self-regulation (ages 3–5). You get measurable value, completion, dwell, recall/consideration lift, CTR and incremental units, plus CSR impact via gentle readiness snapshots (EYFS C&L, PSED). Real help, real results.

 

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🧱 "Play Together Evenings" with Construction Toy Brands The vision: 4-week family connection quests using building toys families already own. Developing communication skills through play, not pushing products. Projected impact: Deeper brand love, extended product engagement, viral parent advocacy

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📚 "Stories for Bedtime" with Children's Media Partners The vision: Two-minute story starters for exhausted parents, plus gentle emotional check-ins. Supporting the toughest transition without screens. Projected impact: Daily brand presence at crucial family moment, measurable behavior change

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🌳 "Saturday Adventures" with Local Library Services The vision: Weekend movement programmes connecting libraries to local parks. Making libraries relevant to modern family life. Projected impact: Increased footfall, younger demographic engagement, community champion status

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🎁 "No-Prep Play" with Toy Retailers The vision: QR codes in toy packaging linking to extending activities. Making every purchase last months, not days. Projected impact: Reduced returns, increased loyalty, sustainable play advocacy

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🥣 "Mealtime Wins" with Children's Food Brands The vision: Sensory play making food exploration fun. Supporting families through fussy eating without pressure. Projected impact: Positive brand association during stress moments, family trust building

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🎨 "Creative Mornings" with Art Supply Companies The vision: Quick sensory activities using products families have at home. Building fine motor skills without the mess stress. Projected impact: Extended product usage, parent confidence, social sharing

 
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What your brand gets

Reach real family moments
We meet parents in the hardest hour (5–7pm) with screen-free, do-together prompts that fit real life.

Make measurable impact (not just impressions)
Track changes in communication & language and PSED behaviours (attention, turn-taking, following instructions, self-regulation).

Earn trust, not clicks
Co-designed with speech therapists, educators and wellbeing specialists, refined by our parent community; aligned with EYFS.

Built for inclusion
Gentle, low-demand options for families on the SEND journey; plain-English guidance; 

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