parents-and-carers

YOUR ALWAYS-ON FAMILY COMPANION

Early years support that fits your day

Expert-designed, community-tested ideas for solo play, big emotions, bedtime & outdoors that ease transitions and fit your day - no screens, no prep.

Created with specialists and families like yours, including those on the SEND journey & aligned with the Early Years Foundation Stage.

Get early access

Information Overload

Expert-backed information isn’t what goes viral. Opinions do, leaving you more confused than confident.

The Isolation Island

Your health visitor disappeared. Nursery has 30-second handovers. Family help is fragmented and often outdated. You feel alone without support.

Behaviour Confusion

Daily tantrums? Bedtime battles? Normal or concerning? They won't share, won't listen, won't try new foods. Is this a phase or something more? Google makes it worse.

Fragmented Family Support

Your GP has 10 minutes. The waiting list for specialists is months. The SENDCO won't see you until school starts. You need help NOW, not next year.

Starting where you need us most - ages 3-5.

Evenings are hard.

You’re not alone. 89% of parents feel unsure they’re doing enough.

“They lose interest so fast, I never know what to do next.”
“Everything turns into a battle at bedtime.”
“When I’m cooking and need 10 minutes, I’ve got nothing.”
“I end up giving them the iPad because at least it works.”
“I want to be present, but I’m so exhausted.”

Transitions wobble, solo play is short, big feelings spike, bedtime drifts. You need simple help that fits your day.

Personalised from Day 1

a friendly quiz shows strengths and emerging skills for peace of mind created by early years experts.

Your personalised plan

daily personalised tiny ideas and no-prep activities you can do together, building language, confidence, and calm.

In-the-moment help for big feelings

our check-in companion offers fun, non-addictive ways to connect through the day: Feelings Weather Report, quick calming activities, movement resets and tiny prompts, so you can check in playfully at home, in the car, or at the park.

Readiness snapshots

gentle check-ins across language, attention, following instructions, turn-taking, self-regulation.

We played for 20 minutes without a meltdown. The prompts helped us keep the activity going.

Emily

Mum of Chloe (4)

Honestly, I was drowning in parenting blogs and Instagram tips. Play Moments gave me exactly what I needed, one doable idea a day that made me feel like I was enough.

Laura

Mum of Sam (3)

I thought I needed toys and timers and routines. Turns out I just needed a spoon, a sofa cushion, and some simple guidance. My daughter loves it and I love the way we connect now.

Ravi

Dad of Priya (4)

Why focus on ages 3-5 specifically?

This is the critical gap in support. After early years health checks and before school support kicks in, parents navigate the most complex developmental period largely alone. We bridge this gap with targeted, age-appropriate guidance.

How is this different from generic parenting apps?

We're laser-focused on school readiness and the specific challenges of 3-5 year olds. Every feature, activity, and piece of advice is designed for this crucial developmental window. Unlike generic apps, we emphasize the use of resources that are quick, free, and tailored, not complicated.

Can professionals really use this too?

Yes! We're building bridges between home and professional support. You are always in control of your child's data and can send any resports to your SENDCO, doctor, expert, so that everyone works from the same information.

How do you use AI responsibly?

Our AI is used only for the personalisation engine, to ensure you get the right information at the right time. This means our AI helps filter activities based on criteria you share. The AI never replaces professional advice, and all of its insights are reviewed by child development experts.

Is my family's data safe?

Absolutely. We specifically don't take on overly personal information like photos or health status. We only ask for an email and a nickname. All your progress data is saved on your mobile device, we never sell data, and we operate with full GDPR compliance.

We use bank-level encryption, never sell data, and you control exactly what's shared with professionals.

Can I delete our information?

Yes, anytime. You have complete control over your data. Export it, delete it, or transfer it to professionals as needed. Your family, your data, your choice.

Why early years matter?

90% of brain growth happens before age 5

From birth to age 7, your child’s brain builds more connections than at any other time in life. Every conversation, every game, every shared moment helps shape how they think, feel, and learn in the future.

Experiences build the brain

It’s not just about milestones - it’s about moments. Real-world play, loving relationships, and everyday routines help wire the brain for learning, emotional resilience, creativity, and confidence.

What you do every day matters more than you think

Even 5 minutes of intentional connection and play each day makes a difference. That’s why Play Moments gives you simple, science-backed activities to help your child grow - without adding stress to your routine.