parents-and-carers

YOUR ALWAYS-ON FAMILY COMPANION

The confidence to know you're doing it right

Play Moments gives you bite-size ideas designed by early years experts for the 5-7pm window, that build your child’s communication and confidence.

Created with early years specialists and families like yours, including those on the SEND journey.

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Information Overload

Every website says something different. Montessori? Play-based? Academic readiness? The conflicting advice online makes you more confused, not more confident.

The Isolation Island

Your health visitor disappeared. Nursery has 30-second handovers. Family help is fragmented and often outdated. You're managing the most complex developmental phase with the least support.

Behavior Confusion

Tantrums at 4? Normal or concerning? They won't share, won't listen, won't try new foods. Is this a phase or something more? Google makes it worse.

Fragmented Family Support

Your GP has 10 minutes. The waiting list for specialists is months. The SENDCO won't see you until school starts. You need help NOW, not next year.

The critical years nobody talks about: ages 3 to 5

You are not alone. 89% of parents worry they're not doing enough.

These aren't just "preschool years" – they're the foundation years. Your child is learning to be independent, express their needs, manage emotions, follow instructions, and interact with others. It's overwhelming what they're going through and learning.

Yet after those first health visitor checks, you're navigating this critical developmental period with confusing online advice, fragmented family support, and no clear roadmap.

The gap between "baby is OK" and "ready for school" feels enormous, and you're crossing it alone.

Activity of the day

Activities that fit naturally into your daily routine. Pre-planned and ready to do: We've done the research and preparation for you. Just open the app and you will have an engaging activity at your fingertips from 5 minutes a day.

Guided play

We provide clear instructions and tips for each activity, so you can confidently lead your child through their learning journey, even on the busiest of days.

Real connection

Being part of their growth journey, and withnessing those first "I did it" moments that builds their essential skills likes confidence and self-esteem.

Off-screen, real-life learning

Not another app to keep them busy and passive, just meaningful, hands-on play that helps your child grow in the real world.

Focused in bonding & wellbeing

It's not about doing more, it’s about connecting more. We help you turn small moments into big emotional wins.

Personalised for your family

No one-size-fits-all advice, just simple ideas that fit your routine, your parenting style and kids love!

Backed by Science, Built with Heart

Everything we create is grounded in neuroscience, early years research, and co-designed with real families like yours.

Easy, Everyday Materials

No prep. No pressure. No expenseive kits. Just simple things you can do with what’s already at home, even when your energy is low.

Designed for Today’s Parents

You’re doing your best in a world that asks a lot, we’re here to make things easier, not add to your to-do list.

It made me realise I don’t need to do more.. I just need to be more present. These five-minute activities helped me slow down and actually enjoy time with my son again.

Emily

Mum of a 4-year-old

Honestly, I was drowning in parenting blogs and Instagram tips. Play Moments gave me exactly what I needed, one doable idea a day that made me feel like I was enough.

Laura

Mum of a 3-year-old

I thought I needed toys and timers and routines. Turns out I just needed a spoon, a sofa cushion, and some simple guidance. My daughter loves it and I love the way we connect now.

Ravi

Dad of a 4-year-old

Why focus on ages 3-5 specifically?

This is the critical gap in support. After early years health checks and before school support kicks in, parents navigate the most complex developmental period largely alone. We bridge this gap with targeted, age-appropriate guidance.

How is this different from generic parenting apps?

We're laser-focused on school readiness and the specific challenges of 3-5 year olds. Every feature, activity, and piece of advice is designed for this crucial developmental window. Unlike generic apps, we emphasize the use of resources that are quick, free, and tailored, not complicated.

Can professionals really use this too?

Yes! We're building bridges between home and professional support. SENCOs can request parents to send transition reports, health visitors can receive development progress, and everyone works from the same information, hold by the parent.

How do you use AI responsibly?

Our AI is used only for the personalisation engine, to ensure you get the right information at the right time. This means our AI helps filter activities based on criteria you share. The AI never replaces professional advice, and all of its insights are reviewed by child development experts.

Is my family's data safe?

Absolutely. We specifically don't take on overly personal information like photos or health status. We only ask for an email and a nickname. All your progress data is saved on your mobile device, we never sell data, and we operate with full GDPR compliance.

We use bank-level encryption, never sell data, and you control exactly what's shared with professionals. Videos and photos are processed then immediately deleted from our servers. Full GDPR compliance guaranteed.

Can I delete our information?

Yes, anytime. You have complete control over your data. Export it, delete it, or transfer it to professionals as needed. Your family, your data, your choice.

Why early years matter?

90% of brain growth happens before age 7

From birth to age 7, your child’s brain builds more connections than at any other time in life. Every conversation, every game, every shared moment helps shape how they think, feel, and learn in the future.

Experiences build the brain

It’s not just about milestones - it’s about moments. Real-world play, loving relationships, and everyday routines help wire the brain for learning, emotional resilience, creativity, and confidence.

What you do every day matters more than you think

Even 5 minutes of intentional connection and play each day makes a difference. That’s why Play Moments gives you simple, science-backed activities to help your child grow - without adding stress to your routine.