Our vision is to ensure that no child is left behind

Our mission

Our mission to provide families with easy-to-use, science-backed activities that help all kids, no matter their background, get the best start in life.

Our north star

By 2030, we will create 50 million Play Moments, empowering families worldwide to build stronger connections through fun, educational, and off-screen activities.

Our values

Empathy

We put ourselves in the shoes of others, and we listen to understand.

Creativity

We spark new ideas, turning challenges into new opportunities.

Joy

We bring joy to our day, making work feel like play.

Growth

We grow and we thrive, pushing each other to rise.

No Child Left Behind: The Early Years Equity Movement

In today's complex world, no one can tackle hard challenges alone.

More than 175 million children - about half of pre-primary-age kids globally - are not enrolled in early education, missing out on critical foundation for their future. In low-income countries, the situation is even more dire, with only 1 in 5 children receiving pre-primary education.

At Play Moments we're committed to addressing these inequalities. We are partnering with early years content creators, corporations, nurseries, early years educators, governments, so that together we can create a more inclusive, accessible early education system.

Here’s the data:

Brain Development

90% of a child’s brain develops by the age of 5. This period is critical for learning and cognitive development, setting the foundation for future skills like language, problem-solving, and emotional regulation.

SourceHarvard UniversityCenter on the Developing Child

Impact of Early Learning

Studies show that children who receive early educational support have better outcomes in school, are more likely to graduate, and have better job prospects later in life.

SourceOECD

Access Gaps

Children from low-income families or disadvantaged backgrounds often lack access to high-quality early education programmes. This can create a readiness gap, where these children start school behind their peers in terms of language, cognitive, and social skills.

SourceUNICEF

Quality of Care

Many early childhood education programmes vary greatly in quality, with underfunded regions providing less effective learning environments. This disparity in care quality widens the developmental gap between children from different socioeconomic backgrounds.

SourceOECD

Cost Barriers

In many countries, early childhood education is expensive, making it inaccessible for many families. Without affordable options, children miss out on critical development opportunities during their most formative years.

SourceRoyal Foundation

Long-Term Impact

Research shows that gaps in early childhood education can have lasting effects on academic performance, employment opportunities, and even health outcomes later in life.

SourceHeckman Equation

Return on Investment

Research indicates that every $1 invested in early childhood education can yield up to $7 in long-term benefits, such as reduced special education needs, higher income, and lower crime rates

SourceHeckman Equation