About Play Moments
Our mission is to support every child's strongest start in life.
Who we are
Play Moments is your everyday companion for your child's development. We help you turn ordinary moments, at home, outside, on the go, into meaningful opportunities to build the skills that matter most in the early years: language, connection, confidence and curiosity.
What we do
We provide simple, expert-designed, off-screen activities that support children’s communication, curiosity, confidence and emotional development, personalised to their stage, interests and everyday routine.
How we do it
We combine child development expertise, evidence-informed design and thoughtful technology to make development support easy to access, simple to use and realistic for real family life.
Play Moments
An award-winning early years innovation companyPlay Moments supports children's development in the years that matter most - ages 3 to 5. We give families simple, expert-designed ideas that build the foundations every child needs: communication, connection, confidence and the joy of learning.
Our approach is created with speech and language therapists, early years specialists and child development experts, then adapted to each child's stage, strengths and needs — because no two children grow the same way.
Playful Curiosity
We stay curious, experiment boldly and never stop learning.
Kind Candour
We communicate with honesty, respect and empathy, even when conversations are difficult.
Shared Ownership
We take responsibility, act thoughtfully and succeed together.
Joyful Excellence
We hold ourselves to high standards, let evidence guide our decisions and enjoy the journey.
Meet our team
Play Moments is created alongside parents, speech and language specialists, researchers and early years partners. We test and refine our approach with families to ensure their experience is simple, safe and supportive, with evidence-informed guidance that helps children develop their speech, language and communication skills through everyday play.
Ioana Axinte
Co-Founder & CEO
Ioana leads Play Moments' vision, partnerships and growth. With over 15 years' experience in education and skills development, she is passionate about making early communication support accessible to every family.
Azhar Shaik
CTO
Azhar leads Play Moments' technology and digital infrastructure, building a secure, reliable and scalable platform that adapts support to each child's developmental stage.
Laura Dumitru
Chief Design Officer
Laura leads product design, user experience, and design strategy. Drawing on 9 years at Google, where she most recently served as Staff Experience Designer, she helps make Play Moments simple, intuitive, and enjoyable for families.
Layla Guddam
Speech and Language Therapy Consultant
Layla brings over 15 years of specialist expertise in early speech, language and communication, helping ensure Play Moments is evidence-informed, developmentally appropriate and practical for families.
Steve Fernandes
Technology & AI Advisor
Steve provides strategic guidance on emerging technology, AI and long-term product development, helping Play Moments build responsibly and prepare for sustainable future growth.
Nadia Chan
Marketing Lead
Nadia leads marketing, communications and community engagement, helping Play Moments connect with families and partners.
Cloudy
Play Moments Mascot
Cloudy is our friendly little helper, always ready to encourage families, celebrate progress and make everyday learning feel playful, positive and achievable.
More updates from Play Moments
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Raising a Bilingual Child: Myths, Facts, and What Really Helps
More than one in five children in UK schools speaks a language other than English at home.
26 Aug 2026
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Talking Through the Everyday: Turning Daily Routines into Language Gold
One of the biggest myths in early years development is that supporting your child's language requires extra time.
26 Aug 2026
article
The Power of Sharing Books (Long Before Your Child Can Read)
Sharing books with babies and toddlers is one of the most-studied, most-confirmed ways to build early language.
26 Aug 2026
Be the first to try Play Moments
We’re inviting parents to test Play Moments ahead of launch and help shape what we build next. You’ll get early access, regular updates, and the chance to share feedback that directly influences the product.
Reach out to us
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