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SCALING EVIDENCE-BASED EARLY YEARS SUPPORT
 

Give Every Family in Your Region the Personalised Support They Need 

Play Moments helps councils, schools, and health partners reach more families with simple, personalised digital guidance that strengthens children’s communication, wellbeing, and school readiness.

Created with early years experts and families, including those on the SEND journey and funded by Innovate UK, Play Moments combines innovation, inclusion, and real-world impact in one trusted platform.

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Play Moments App

Your early years partner

You’re under pressure to deliver measurable outcomes:

  • Reduce waiting lists for SEND
  • Improve communicaitons and school readiness
  • Enagage families beyond appointments
  • Do more with less capacity

But most interventions are time-intensive, inconsistent, or difficult to scale. Families need personalised, practical help in the moment, not more leaflets or generic advice.

Children fall behind before they even reach school.
Parents feel unsupported and overwhelmed.
Front-line teams burn out trying to bridge impossible gaps.

And yet, the science is clear:
Early, consistent, family-centred support transforms life chances.

The problem isn’t lack of intent, it’s lack of infrastructure.
That’s where innovation steps in.

More about our research
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how it works

How it works

A NEW WAY TO DELIVER EARLY SUPPORT - AT SCALE.

Play Moments is an award-winning early years platform that helps councils, Family Hubs, and schools deliver personalised, data-informed early intervention and enrichment for families.

Needs assessment

Needs assessment

Families complete a short, guided check-in based on DfE and EYFS school readiness areas, including communication and language, emotional wellbeing, and daily routines. This helps identify each child’s strengths and emerging skill to personalise support.

Personalised support

Personalised support

Families then receive simple, evidence-based ideas matched to their needs, helping them build speech, confidence, and connection through everyday moments. This includes families currently on SEND or speech and language waiting lists, who get practical strategies they can use right away while waiting for specialist support.

Insights

Insights

Partners access anonymised data linked to EYFS outcomes, showing engagement, progress, and emerging needs across their communities, helping teams target early support more effectively.

Outcomes:

  • Strengthens children’s speech, language, and emotional skills

  • Builds parental confidence and home learning capacity

  • Reduces demand on overstretched services

  • Extending your impact, without extra cost or workload
Partner with us

Bring Play Moments to your region.

We collaborate with:

  • Local Authorities & Family Hubs: to deliver universal and targeted support across neighbourhoods

  • Schools & Nurseries: to strengthen home–school links

  • Health & SEND Services: to provide continuity between appointments

  • Universities & Research Partners: to evaluate and scale evidence-based practice

Before Play Moments
For our partners

  • Early years teams rely on leaflets, drop-ins, and workshops that reach only a fraction of families.

  • Data on engagement is fragmented, admin heavy, making it hard to target support.

  • Practitioners spend valuable time trying to reconnect with families who feel left behind.

  • Waiting lists and service demand continue to rise.



For your families

  • Parents want to do the right thing but are overwhelmed by conflicting advice.

  • Trusted, evidence-based information about early years rarely reaches them in a clear or timely way.

  • Online searches, forums, and social media leave them feeling more confused, and often judged and overwhelmed.

  • Many feel they’re “not good enough,” even though they’re trying their best.

  • Families on SEND or speech and language waiting lists wait months for personalised support, unsure what to do in the meantime.

 

After Play Moments
For our partners

  • Families receive daily, tailored guidance in their pocket, linked to EYFS and DfE priorities.

  • Practitioners get live, anonymised insights showing where help is most needed.

  • Family Hubs and councils can reach hundreds more households with no extra staffing.

  • Early action prevents crises, improves outcomes, and reduces long-term costs.



 For your families

  • Parents feel informed, not overwhelmed, guided by simple, expert-designed ideas they can trust.

  • Evidence-based early years support is delivered directly into their daily life, in plain language that feels doable.

  • Every family, including those on waiting lists, gets practical guidance they can use right away.

  • Parents see small wins that build confidence, and feel reassured they’re doing a great job.

 

Let’s reimagine early years support, together

Each pilot includes:
 
  • Local configuration and onboarding
  • Training for practitioners
  • Parent engagement toolkit
  • Outcomes dashboard and evaluation framework

Let’s explore how Play Moments can complement your local priorities and deliver measurable impact for families.

Talk to our team

What parents are saying

Real moments. Real growth.

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It made me realise I don’t need to do more. I just need to be more present. These five-minute activities helped me slow down and actually enjoy time with my son again.

Emily

Mum of a 4-year-old

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Honestly, I was drowning in parenting blogs and Instagram tips. Play Moments gave me exactly what I needed, one doable idea a day that made me feel like I was enough.

Laura

Mum of a 3-year-old

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I thought I needed toys and timers and routines. Turns out I just needed a spoon, a sofa cushion, and some simple guidance. My daughter loves it and I love the way we connect now.

Ravi

Dad of a 4-year-old

Why early years matter?

90% of brain growth happens before age 5

From birth to age 5, 75% of a child’s time is spent at home, not in childcare or education settings, making parents the biggest influence on early development.

But parents are navigating that crucial window without the clarity or confidence they need:

  • They face an overload of conflicting information online.
  • Evidence-based guidance often fails to reach them at the right time.
  • Families on SEND or speech & language waiting lists go months without tailored support.
  • Meanwhile, local teams are stretched, trying to reach every household with limited staff and inconsistent data.

The result?
Early developmental needs are often missed until school, when support is harder, costlier, and less effective.

The opportunity

By empowering families with trusted, evidence-based support from birth to school, we can:

  • Strengthen children’s communication, wellbeing, and confidence.
  • Reduce pressure on early years and SEND services.
  • Build a more equitable, preventative early years system.

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